How we replaced manual customer outreach with automated, personalized journeys.
A client in the building materials sector was managing customer communications manually, making it hard to deliver timely, personalized campaigns at scale.
Manual customer communications
Hard to deliver timely, personalized campaigns
Growing marketing workload
Limited visibility into campaign performance
We integrated Salesforce Marketing Cloud with the client's CRM, building dynamic templates and automated journeys with segmentation, scheduled sends, and CRM-driven personalization at scale.
Automated journeys replaced manual, one-off campaign work.
Personalized, timely content improved customer response.
Clear visibility into campaign performance and results.
The customer journey pipeline behind the marketing automation build.
Registration
Welcome Email
Thank-You
Ongoing Campaigns
Integrated Marketing Cloud with the client's Salesforce CRM
Built multi-step automated journeys in Journey Builder
Configured scheduled, recurring workflows in Automation Studio
Designed dynamic, personalized email templates
Set up audience segmentation and campaign reporting
Delivered reliable, scaled email execution via Email Studio
A closer look at other Salesforce work across different platforms and industries.
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